On Friday, March 5, 2010, the Colon Cancer Alliance (CCA) is asking local communities, corporations and the general public to support awareness of colorectal cancer by Dressing in Blue.
The CCA hopes Dress in Blue Day will help start a conversation about colon cancer. The goal is to spread awareness about colon cancer screening, which can reduce the risk of this disease.
Why Blue?
Dress in Blue Day is designed to be similar to breast cancer's pink ribbon approach. Just like the pink ribbon campaign to raise breast cancer awareness, the blue star symbol will serves as a year-round reminder of the battle against colon cancer.
Why is Dress in Blue Day So Important?
Colon Cancer is a highly preventable, but rarely discussed disease. Colon cancer claims the lives of nearly 50,000 Americans every year. Colon cancer is highly preventable, yet it is the second leading cause of cancer deaths in the United States.
Colon cancer typically has few symptoms until it has spread beyond the colon. Once colon cancer spreads to other parts of the body, it is very hard to treat and rarely curable.
If everyone received a routine colonoscopy every 10 years after the age of 50, or at younger ages for people at higher than average colon cancer risk, thousands of lives in this country would be saved every year.
Do Your Part! Show support and raise awareness by Dressing in Blue on Friday March 5th!
